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Liquid Gold

Anyone who has faced the challenge of nurturing a dog with allergies understands the anxiety that goes along with it. It’s like having a child with a peanut allergy. Odds are that child will have other allergies or ailments—and so will your dog. With kids, you have a slightly better chance of keeping them from eating small particles off the sidewalk, and since they eventually learn to speak, they can at least tell you when things aren’t right. Not to mention the fact that there are endless options to control allergic reactions in people. This is largely unexplored territory for dogs—whose allergies can cause them to chew at their bodies with such ferocity that they end up with open wounds from obsessively scratching that itch. Imagine my consternation when I was faced with a dog who notoriously finds her way into every allergic situation imaginable. Lexie can go from zero to sixty in less than a second if a Cheeto hits the floor. She loves bugs—and she gets stung a lot....

So...whose job is it?

Let me share a story with you, one that is not unique or isolated, but that stopped me dead in my tracks and compelled me to share it. It’s not necessarily a new story, and the responses are not going to shock you, but if you read this story, I hope you’ll ask yourself the question above. Across the globe there are people in need, animals in need, countries in need and so many demands that it seems overwhelming. Sometimes you wonder where to start. I started with something I’m really passionate about and baby steps that can hopefully make a small impact. I’m an animal lover, and have had rescue dogs my entire life. My baby step was fostering rescues, and then volunteering to help rescue dogs. Now, I play competitive sports and my sport is taking me to places farther from my home. With a world competition coming up in my own country, it presented an opportunity to help the local community with their overpopulation challenges. In fact, over 63 communities that are o...

How your focus on products and services could be losing you business

In the age of light speed content, keeping up with trends and trying to engage our target audiences, many marketers are missing a key opportunity right on their owned media. The content frontier shifted again after the cooling period of being able to find anything and everything with a search engine. Now, there is so much access to information that the idea of sifting through 1,483 Google pages is not as appealing. Once you find the information you want, there is uncertainty on which solution to choose out of the myriad of options out there. This, according to the ITSMA’s recent study, is where people make a difference. Not only are the highest viewed pages on your site people oriented, but they are currently the ones that are updated the least – that spells a big missed opportunity when you’re looking to engage potential buyers, influencers or other key audiences that can make a difference to your bottom line. According to Hubspot and other marketing giants, the top ...

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